pmw

International Pharma Marketing Workshop
You Succeed in the Healthcare Business


Pharma Marketing Workshop



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"Inspiring. Very practical. Absolutely recommendable."
Dr. Martin Bornemann

Best Practice What You Get

You receive powerful ideas, strategies, tips, tools and techniques that help you to

Join us for a mind-expanding look behind the scenes of the industry


PositionYour Benefits

By attending this practice-filled course you will

Realize your full potential and achieve your goals


QualityPragmatic Methodology

The workshop will focus on

You will update your know-how using an approach that is

This event is a dynamic and energizing learning experience.


Teilnehmer Who Should Attend?

This workshop is designed for product managers and marketers early in their careers. It is also beneficial for more experienced managers who want to refresh their current know-how and for solution providers wishing to understand pharma marketing.

Participants will be asked to complete a one-page "pre-program questionnaire" to be returned prior to the workshop. This will help prepare a program tailored to their needs.


Why Should I Attend?

You will benefit from Gunter's experience in a very personal way. You will also get the best of three business books published in three languages. The resulting insights help you create the blueprint for your future professional success.


Testimonials from Similar Workshops

"A fabulous course - I wish I had attended this earlier"

"Your tips and recommendations enriched our work"

"A top seminar - I got a lot of ideas"

"You are helping us do better business"

More comments and testimonials Download


Program
Making Marketing Work For You

Identify your Success Criteria

Develop a Clear Marketing Strategy

Build a Winning Brand

Start a Dialogue with Your Customers

Customer Relationship Management (CRM)

How to Implement Effectively

Harness the Power of Words (includes exercises)

Choosing Layout, Style, Design (includes exercises)

Becoming a Leader

Shape Your Future

Please note

Download program of a previous old workshop


NetzwerkenStyle

Informal style. Casual attire permitted and recommended.


You Receive the Best from Günter's Writings

Business Books

Book "Successfully Marketing Clinical Trial Results: Winning in the Healthcare Business", Gower Publishing, London
(Your personal copy is included)

Book "Erfolgreich im Pharma-Marketing", Fourth edition, Springer Science+Business (Succeed in pharma marketing)
(Your personal copy is included)


Book "Erfolgreich als Medical Advisor und Medical Science Liaison Manager", Springer Science+Business (Succeed as Medical Advisor and Medical Science Liaison Manager)



Course Leader

Günter Umbach, M.D., is a board-certified gynecologist, a former research fellow at the University of Texas, a Senior Associate of Management Centre Europe, a guest lecturer at several universities and a professional member of the Global Speakers Federation and the Institute of Management Consultants USA.

Clients in twelve countries include pharmaceutical and medical device companies as well as advertising agencies, clinical research organisations and communication firms. They profit from his experience as medical advisor, medical director and marketing director in the pharmaceutical industry.

Interviews, articles, videos, and three business books published in three languages illustrate how to benefit from scientific data, strengthen your brand and succeed in the healthcare market. For free tips, please visit www.umbachpartner.com


Participants

Once the five seats are taken, registration is closed. First come, first served.


Certificate

Each participant will receive a "Pharma Marketing Certificate".


Timing

Intensive program
Workshop day I: 10:00 - 17:00
Workshop day II: 09:00 - 17:00
Snacks, coffee, lunch and refreshments are included.


International Pharma Marketing Workshop: Reserve Your Seat
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